Cast your net

Feb 03, 2022

Tell me if this happens to you:

You create something new to offer your clients. You’re excited, you love what you’ve made and you’re ready to get it out there. 

Then comes the speed bump of worrying that you won’t sell it. Or that the people you think will want it actually don’t. Or that you don’t know how to find the right people for it.

Limiting Belief Alert!

This is an all-too-common experience for rockstar small business owners: the fretting that you won’t find the people who want your thing. And that adds a layer of worry and grayness over all that you’re trying to accomplish. 

Let me share a tip that one of my rockstar clients offered up in our group coaching recently:

Don’t shoot a single arrow. Cast a net.

What she meant is: don’t worry about finding the individual people who might buy your thing. Instead, cast a big net that pulls in lots of people. 

Sure, this means that there will be people who don’t wind up wanting what you’re offering. But who cares? You never know who will be the right fit. By appealing to a larger group, you aren’t limiting the possibilities.

The beauty of casting a net is it feels better, it’s easier, it attracts people you haven’t even thought of. It allows others to bring their people in. 

It feels more like a party instead of a hunting expedition. 

Casting the net looks like:

  • Email newsletters
  • Asking other people to share your thing with their audience
  • Appearing on podcasts
  • Inviting people to live stream with you
  • Social media (focus on the platforms that bring you joy and feel easy)
  • Hosting live events, virtual or in-person
  • Finding others who are great referral sources

What can casting your net look like? What are you excited to try?

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