Is your strategy wasting your time?
Feb 01, 2022
Strategy is about shaping the future. - Max Mckeown
Strategy is a big word, but it’s really simple. It's all the choices, all the decisions, the compromises you make and the priorities you set in order for your vision to come true.
It’s knowing:
- what you do (and what you don’t)
- who you work with (and who you don’t)
- how you price your offers (and do they reflect the true value)
- who do you delegate to (and if you don’t, why not)
- where do you find joy in your business (and where you don’t)
It’s knowing all of this and a lot more so you know that every step you take, every move you make supports your vision (and now I have Sting’s voice in my head).
The tricky part is every single day you’re making choices and decisions and compromises. You're setting priorities. But that doesn't mean that you're necessarily doing it in alignment with what the vision is. You might be very busy, but you might be confusing activity with accomplishment.
When I first launched my first business in 2003, I didn’t have a strategy all mapped out. If I ever told you that I did, that was a lie because I definitely did not. More about that here.
My entire “strategy” was ‘I want to like my day’. That was it. That was really all I wanted at that point. I just wanted to like my day and I was willing to walk away from my job to make that happen.
I’m pretty lucky that I actually launched a successful business that I ran for 13 years based on the strength of that mantra. I’ve since learned to LOVE strategic thinking and strategic planning, always checking that what I’m doing aligns with my vision so my dream comes true daily.
How about you? Are the decisions you're making supporting your vision? Are you implementing a strategy that's clear and cohesive or are you very busy and wondering what you accomplished?
Because it’s a make or break pillar to every business, strategy is an area I spend a lot of time working on with my clients.
If you're struggling with this, I can help you. When I start with a client, we make sure they’ve got clarity and confidence around their vision, strategy and plan. And if they don’t, we roll up our sleeves. This is the foundation that sets you up for success, so it’s worth investing your time and energy to make sure it’s solid. If you could use some help with your strategy (or vision, or plan), I'd love to have a chat with you. Click this link to get on my calendar and we’ll see what’s getting in the way.
